Monday, March 9, 2009

Oh Pepsi, What A Billboard Campaign!


Pepsi's new outdoor campaign has been showing up all over Baltimore - "Refresh Everything". The billboards have inspired words like "HOPE", "HOORAY" and "OH BOY" and the new circular Pepsi logo serves as a rebus for the "Os" in the words. There is a new billboard east of the spying "eye" of the old National Bohemian Brewery and I can't help but wonder - is this a coincidence? Oh Boy, What A Beer! 

TBWA\CHIAT\DAY is responsible for Pepsi's new campaign "Refresh Everything". I wonder what this campaign would of been called if McCain won? 

2 comments:

Unknown said...

oldies but goodies?

Design by night said...

these signs are all over Time Square in NY too.